1: The man looks terrified, reaching up to touch the ceiling disbelievingly.

2: His finger sticks into the bloody mess, as if the ceiling has reached back to him and refuses to let go.

3: The man is pulled off his feet, the red surface of the ceiling engulfing his hand and arm and pulling him towards it.

4: Now within the red, we see a vast, endless ocean of blood-red muck, and the man is clinging uselessly to the blood red ground as he is pulled upwards.